Your "Must Know" Ecommerce Metrics

Web Analytics can be an amazing technology, but also a highly under-utilized one. Complex deployments and integrations frequently leave business users befuddled. Without dedicated staff to analyze, analytics packages more often than not collect dust.

This brief is focused on outlining the 7 most important web metrics to monitor within your eCommerce business and what to look for as it relates to your website’s performance.

Bounce rate

First on our list is the most important metric you will encounter: bounce rate. Think of bounce rate as a first impression. The definition of bounce rate is the percentage of users that leave your website after only viewing the initial page that was presented.

Bounce rate is so vital because it provides details into how you initially message your value proposition to the customer or prospect. It provides a cue to also help you identify performance issues with your site that may be causing the inflation the metric.

Bounce rates vary by industry, but eCommerce businesses should focus on getting the metric below 30%. Especially important within paid search campaigns, bounce rate will provide valuable cues into which product assortments and promotions at the category and sub-category levels of your taxonomy are doing well. This knowledge can be leveraged across the business in other categories and implemented via multi-variate testing deployments.

Email Capture Ratio

The next metric you want to track is your email capture ratio. As an online business, you probably sell some type of tangible product or service in which you monitor orders or completed information forms. Most businesses monitor their standard conversion rate, but few businesses frequently monitor their email capture rate and take a proactive approach to increasing.

With eCommerce conversion rates yet to eclipse an average of 3%, 97% of users who come to your store are leaving without buying something. Just because they are leaving however does not mean they are not interested in communicating on some level with your business. By gaining an initial step of trust through the capture of an email address, you are not only increasing the size of your house list for future marketing but you are also building a relationship with your customer and can win their business by providing them solutions to their lives.

Strive for a 7-10% email capture rate and place the sign up tool prominent in the header. Too many businesses bury their sign up tool and do not leverage rich applications that can use browser technologies such as ajax to expand a capture field over standard text in an overlay fashion.

Number of non-branded organic keywords

Make sure you look at number of monthly non-branded organic search keywords. When monitoring SEO performance, you need to first strip out the branded terms that correlate with your business. Thats traffic that you would have received without effective SEO. Then look to the number of remaining keywords that were utilized to make up the balance of the remaining natural search visits.

Why is this important? Because SEO is driven from the long tail. Sure, core SEO terms are nice but you need to capture the 4 and 5 word queries that make up the majority of Google queries each day. Long tail placements are achieved through proper site architecture and quality targeted content. Simply put, the more terms that people are using to find you, the better your site is doing in content development. Aim for a 5% to 10% increase each month within non-branded search keywords as you structure your SEO campaigns.

Shopping Cart to Checkout “Step 1″ Progression Rate

Our next metric directly correlates to the transactional process. Make sure you monitor your direct progression percentage from the shopping cart to checkout step 1. See how many of your users are bailing for price shopping and/or they see a promo code box on your site and they are going hunting for one. This type of behavior dramatically impacts your conversion rate and overall profits and steps should be taken to measure and reduce.

Consider adding the promo box at the end of the transaction for non-affiliate sessions in order to reduce leakage. Use a cookie from an affiliate or potentially a URL to trigger two versions of the cart page. By incorporating checkout abandonment tools that re-market via email, and aggressive banners both internally and externally to try and re-capture the lost transaction, eCommerce businesses can pull prospects back in the sales funnel.

Browser and Resolution Percentages

Dont forget about looking at Browser/Resolution percentages (types and sizes) when scaling your eCommerce business. Lace face it, when you sell online you are in the “looks professional…is professional” world and goo design can make even the smallest retailer seem large. If your build your site and it breaks in Safari (Mac’s browser), or the navigation breaks on Firefox 3.5 on a PC, you essentially shoot yourself in the foot.

Look at the varied browsers and resolutions that are being used to view your website. Conduct full cross-browser testing, on varied platforms, to fully notice any potential usability problems that arrive.

Average number of cross/up sells added per visit

If you are an eCommerce business, you already know that intelligent merchandising is a crucial key to success. A primary metric to help you understand performance within online merchandising is that of average cross/up sells added per visit.

This datapoint associates to your cross sell tools that integrate at the product and the cart level and measures the average number of cross-sells added to the cart per visit. The number will provide details into the effectiveness of your product recommendations and if the recommended products are actively engaging and persuading customers.

It is tough to provide a benchmark statistic for this metric since products can vary so greatly in terms of pricepoint. But look at your historical performance and consider automating this component through algorithmic third party solutions.

Online Shopping For School Supplies

This season, when it comes time to back-to-school shopping, many parents have decided to switch to online shopping for the supplies and even Dell computers their children need. One could find anything and everything on a child's list for school through various online stores and Internet sites that are connected to real brick and mortar stores. Besides being convenient, getting supplies for school through online vendors, there is also a money saving incentive. Most of the online stores are significantly cheaper than the real world stores, even those connected to a real world store.

Canada online shopping is a big deal because they save even more money and taxes when they shop through the Internet rather than in the brick and mortar stores. Many of the online stores will offer free or very low cost shipping if a person's order total goes over a certain amount and with school supplies, this is easy to do. From notebooks to crayons and staples and pens, most of the online stores carry everything a student will need to outfit them for the new semester ahead.

Now is the time to begin hunting for bargains with all the back-to-school sales, even if one does not have a child going to school. These discounts are for everyone and anyone; They do not have to be a student in order to save money on things like laptop computers, folders, rulers and high tech calculators. Canadian online shopping consists of many different electronics, school supplies such as notebooks, pens, papers and books as well as discounts on clothing and shoes, everything a student would need to go back to school.

For students who are going off to college or universities that will be staying in a dorm or apartment, they need more items then the typical school supplies. These students will need home furnishing type supplies and most of the time; These types of items are also on sale at this time of year. These items consist of bed spread sets, desk and chairs, organizers for a desk, organizers for bathroom necessities for those who share a bathroom with others, small kitchen appliances and area rugs as well soft style floor seating.

There are many smaller office supplies or desk equipment that one may need during the course of a semester that they should purchase now to save themselves from running out and getting it later. Things such as a three hole puncher, ruler, protractor, paperclips, brads, rubber bands, masking and scotch tape, sticky notes, erasers, scissors, colored pencils, markers, glue and white-out. These things may not be used everyday but could be used at some point in the semester for a special project and it would be nice to have them on hand.

A lot of online shops will ship faster service for a small fee if someone needs a certain supply right away for a project. For example a poster board in a certain color or a type of scissors with a wavy edge. These are items that would cost less to purchase online then at the local supply store or book store and saving money is what college students need to do everywhere they can.

There are a couple of things to beware of when shopping online. One is the shipping and handling fees. Most companies are reducing their shipping fees in order to bring in more customers. However, they are raising their handling fees to make up for this lack of income. An individual would be wise to shop around for an online shop before filing their shopping cart they will no doubt save even more money.

There are also some stores online that will charge taxes and other that do not. There is no law that says an online store needs to collect taxes from a state where they are selling to. For example if a person lives in Missouri and they are shopping at a place in Texas, they may have to pay a Texas state tax online but they do not have to pay Missouri state taxes. This is something to watch out for.

Shopping For Camping Chairs

If you have purchased camp chairs before, you know that you can find them almost anywhere: discount stores, sporting goods retailers, websites, even supermarkets and drug stores. As a result, you have probably never given much thought to where you should buy your next one.

On the other hand, would not you like to find the chair you really want and feel like you got the best price without running all over town or spending a bunch of time surfing the web? Assuming you know what you want, which of these many choices will give you the best deal? Let's take a look at each of these options.

Let's start with the least reasonably sources. Without you spot something in their weekly ads or happen to see the perfect chair when you are there shopping for other things, places like pharmacies, supermarkets and office supply stores (Yep … I've seen camping chairs there!) Are not going To have what you are looking for. You may get lucky, but these retailers should not be your first choice.

Shopping for camp chairs online looks like the easiest route. You can sit in the comfort of your home and browse through different websites while keeping your other eye on the ballgame. What could be simpler?

Unfortunately, it is pretty rare to find the best camping chair prices online. Generally speaking, you will find better deals in brick-and-mortar stores. Even the discount chain websites usually do not feature their least-expensive chairs … you have to get in the car and go look for those in person. On top of all that, you will probably have to pay for shipping, and then wait to have the chair delivered.

So, shopping for a camping chair online may not be the best plan, but it can save you time in researching the different types of chairs available.

The big discount chains often seem like the obvious place to look for a camp chair. They emphasize low prices, and they will indeed beat out the other retailers much of the time.

On the other hand, there selection is not always that good. You may not find more than four or five choices, none of which may suit your needs. Remember, these stores sell everything from groceries to dresses to HD TVs, so they will only allot so much space, sometimes one aisle, to camping equipment, and only a small portion of that to chairs. Still, if you just want a cheap, basic camping chair, these are not bad places to look out.

Your best bet for finding a camp chair, however, is probably one of the sporting goods or outdoor gear chains. These retailers will give a lot more space to camping chairs … sometimes more than one aisle. This means a lot of choices, so you can find exactly what you want.

Not only that, but because these retailers know how easy it is for you to just pick up a cheap chair at a discount store, they are almost always running sales that will save you a few bucks. Finally, if you have questions about a chair, the staff at one of these stores will probably be able to answer it. That beats the heck out of a blank look and a shrug.

After reviewing these options, you should be able to find the camping chair you want with less hassle and at the price you want. Take a look at your local discount store if you already have to go there for something else. Otherwise, you will save the most time and effort by heading over to the sporting goods place. Happy shopping!

Uniform Education an Education Revolution in Tamil Nadu

Introduction:

Education can act as a powerful tool for reducing poverty and unemployment and achieving a sustained human development. When we compared our country education with other developed/developing country, the education in our country is not suitable to the current situation/practical life. All over the world governments are strictly follow the procedure of generating libraries along with schools, colleges etc. because the emperor Napoleon said the “Build up libraries otherwise we would build up prisons”.

Generally in all the countries are understand the importance of higher education. In 1980s American president Ronald Regan take several steps to improve the higher educations. In a survey, among the 10 world’s best universities, 9 universities are situated in America. Most of the countries are including the basic education as a human right. In our India itself the education quality in corporation schools and private institutions are having huge differences. For instance the education system in institutions like IIM, IIT is differing from other institution. IIM an IIT institutes students are having more future benefits like employment, salary etc. rather than the other institutes. The syllabus difference between Tamilnadu and Kerala. We can give much more examples to prove in equality in our education system.

According to human resource development department report in our India only 77% of the students pursuing their higher secondary studies. In which 61.6% of the students stop their studies in between of higher secondary. The total no. of schools, colleges is increased slightly when compared to previous years but the education quality is down fall. Even though the students well educated they can’t able to get a job because of non practical syllabus in many education institutions. It is the right time to introduce the “education revolution” through uniform education.

Uniform education:

In current situation only the richest students are able to get quality education in metric and private schools. The government of Tamil Nadu going to introduce uniform education system in eliminates the in equality in education. In 1960′s Gothari commission insist government of India to introduce uniform education in every states and also the committee stressed to increased the allocation of finance to the education with that committee’s recommendations the government of India introduced “Sharva Shiksha Abiyan”. But the result is not up to the level. The Government of Tamilnadu comes forward to introduce the uniform education with the recommendation of Muthu kumaran committee. Uniform education will reduce the burden of the school children through reducing the no. of books and notes and also. It will make pull stop to the indirect collection of amount from the children by way of using text books. It is the good thing in one side but in other side the quality of government school not up to the mark of private schools.

Uniform education’s other important content is crating or building near by schools to children’s. But the government of Tamil Nadu doesn’t give any matters regarding the nearest school systems. The Government of Tamil Nadu also failed to include the medium of instructions as Tamil. Because Mr.Muthukumaran committee strongly stressed about providing of education in the mother tongue. The education minister also failed to include the very important content of uniform education is appointing sufficient no. of teachers to each children in the Government Schools.

Recommendation:

From the point of view of us and also from the point of view of experts, we wished to suggest. Some recommendation and we expect something from the Tamil Nadu education minister to develop the rural children education rate.

1. The Government must develop the infrastructure facilities. The Government schools are not having enough infrastructure facilities like in private schools.

2. It most of the rural schools the teacher student ration in too low (5 classes: 2 teachers). Merely introducing common syllabus we can’t expect uniform education development in all schools. The state Government should came forward to allocate more finance to the education development.

3. Most of the politicians like PMK leader Ramadoss expect the State Government should come forward to provide LKG & UKG education to all the rural students. Because, all the urban area students are going in the Ist standard after completing these courses. But most of the rural students are joined with out these courses. So far four committee are arranged to analyze Indians education position. All these committees are recommends one thing severally that is “nearby schools with mother tongue common schools”.

4.A childe should get its education with out going long distance. For that Government should construct more no. of schools in rural areas. So for the Government didn’t explained about the nearby schools construction.

5. Government school teachers are getting more salary than the private school teachers. But the pass percentage is too lower than the private schools. Government didn’t give more attention to praise the teachers and also punishing then when they are mislead.

6. Every year Chennai Municipality receives Rs. 70 crores as education tax. As per I April 2009 situation the idle amount is Rs. 120 crores with his amount the Chennai municipality can improve the 250 corporate schools to star category. Government should concentrate on spending collected amount towards school education development.

7. Even though the Government schools are giving free lunch, no fees, free uniforms and free text books, still most of middle a low class peoples are interested to get the appoint form the private schools. The Government should give been attention towards this actions it should find the reason.

8. Most of the rural students are stopped their education in between (nearly 70% of the students stop their education with in 10th STD) classes. The reason is poverty and also the schools infrastructure education plan, test formation and also job opportunity from the education. The Government should try to change the education system of our state. The every student should be assured with job opportunity.

9. According to latest report from 1000 students only 50-60 students are having the capability of getting jobs. It arises due to non job relevance syllabus and also lack of library facilities in our schools. So the Government should increase the library facilities in each & every schools.

Conclusion:

Uniform education system may create an education revolution in Tamil Nadu and it will scatter over all the states. The Government also will make keen attention towards the education system in our country. We hope the uniform education syllabus will reduce the imbalance between the rural student’s knowledge and urban student’s knowledge. It is the time to create education revolution in our country. We believe our state forward its first foot step to wards education revolution. In uniform education, common syllabus is one of the foot step, still there are many foot steps are inform of us we have to cross them in order to get a quality education and also to provide quality education to our state students. Government may do and God will help them.